HSBC buys virtual plot of land in digital push


The digital push will enable HSBC to engage with sports, e-sports and gaming fans via its slice of turf in The Sandbox, a virtual space majority-owned by Animoca Brands

 

HSBC is buying a plot of virtual real estate in an online gaming space called The Sandbox for an undisclosed sum, the bank’s first major foray into the metaverse as it shrinks its UK branch network.

The digital push will enable HSBC to engage with sports, e-sports and gaming fans via its slice of turf in The Sandbox, a virtual space majority-owned by Hong Kong-based Animoca Brands.

Its venture into the virtual world comes as the British-based lender slashes its footprint in the real world, announcing on Tuesday it would cut a further 69 branches in Britain as its customers move online.

HSBC is the second global bank to invest in a popular metaverse platform after JPMorgan last month set up a presence in blockchain-based Decentraland.

The US bank opened a lounge space in a virtual mall, featuring a digital portrait of chief executive Jamie Dimon, after earlier in February publishing a report on “opportunities in the metaverse”.

Some $54 billion is spent annually on virtual goods, the US bank said in its report, double the amount spent on buying music. Assets such as land can often be bought in the form of non-fungible tokens.

 

  • Reuters with additional editing by Jim Pollard

 

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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.