IMPORTANT POINTS:
- The electric vehicle manufacturer Nio wants to venture into other businesses, which is why it has already started marketing smartphones.
- The phone will cost between $900 and $1,000 and will run Android operating system.
- In principle, the smartphone will compete only in the Chinese market. There are no plans to present it in Europe.
- Despite the news, the company’s shares fell more than 3% this Thursday to $8.50.
Although it is a manufacturer of electric vehicles, Nio presented this Thursday a smartphone that will use the Android operating system, its CEO, William Li, confirmed to CNBC.
The smartphone will cost between $900 and $1,000, making it about $150 less than one of its biggest competitors now, Huawei. The formal delivery will begin on September 28.
“I think it is very likely that a portion of users will use this new form of device when they change their phones,” the CEO enthused.
Nio’s new smartphone
Li announced that the brand’s new device comes with a special button that acts as a car key. In addition, it will allow users to connect more seamlessly with the car.
“We pay more attention to the value that each user brings to our entire brand and it is more convenient to connect users. It is also more efficient than before. “What we are after is the car experience and the emotional experience that we can provide to our users.”Li.
It is important to clarify that smartphones will be sold only in China for the moment and not in Europe.
Nio and a particularity of technological brands
There are other companies such as Apple and Xiaomi, which are dedicated to developing smartphones, which have already begun to venture into the creation of vehicles.
Huawei even launched the Aito brand two years ago, which sells electric cars in China, in addition to selling its software systems for other companies in the automotive segment.
