Artificial Intelligence is permeating more and more aspects of our lives and business operations. On this occasion, we focus on a specific application: email marketing. Numerous organizations have already adopted AI-powered email marketing tools. In addition, some other AI tools, although not specifically designed for email marketing, have become invaluable in the entire process of this discipline, thanks to their efficiency and the excellent results they generate.
If you want to explore these tools and understand how AI can power the implementation of an effective email marketing strategy, then we invite you to stay, as in this article we will cover all of these aspects in detail.
What is artificial intelligence focused on email marketing?
First of all, Artificial Intelligence (AI) refers to the ability of a machine to emulate human abilities, such as creativity, reasoning, planning, and learning, among others. This achievement is obtained by training with data that allows machines to identify patterns.
When we apply AI to email marketing, specialized AI tools can perform email marketing-related tasks that are normally performed by humans. This frees professionals from repetitive and routine tasks, allowing them to focus on more creative and strategic activities. In the next few sections, we’ll explore some of these tasks and responsibilities that can be effectively handled by AI in the context of email marketing.
The Reasons to Use Artificial Intelligence in Email Marketing
The application of Artificial Intelligence (AI) to email marketing offers a series of benefits, both in the short and long term, that are worth highlighting:
- Personalization: AI, as we have already mentioned, has the ability to learn from data. In the context of email marketing, this translates to the ability to understand customer browsing history and behaviors. Thanks to this, you can tailor different aspects of emails to optimize their performance and make them more relevant to each recipient.
- Profitability: Incorporating AI tools into email marketing strategies has been shown to increase revenue and reduce expenses. It is proven that the cancellation and opening rates of emails are more likely to improve with its use.
- Efficiency: AI enables the deployment of large-scale email marketing campaigns quickly and easily.
- Automation: AI is capable of carrying out specific tasks considerably faster than a human being.
- Scalability: Facilitates business growth without the need to make large investments in personnel and resources, speeding up the expansion process.
Ways to Implement Artificial Intelligence in Email Marketing
Now that we have explored what the application of Artificial Intelligence (AI) in email marketing entails and its benefits, it is crucial to understand how this technology can provide concrete support to the email marketing strategy team. Here are a few ways AI can make a difference:
- Creating Attractive Subjects: The subject of an email is the first element that subscribers, leads and customers will see. Its relevance is indisputable, and in many cases, the success of an email marketing campaign depends on this small detail. AI tools like ChatGPT can help generate compelling subject lines and improve open rates. Additionally, some AI tools can create subject lines based on analysis of metrics from previous campaigns.
- Segmentation Optimization: Segmentation is essential in an email marketing strategy, since it allows you to direct personalized content to specific groups according to their interests. AI can automate this process, based on purchasing behavior and information provided by users, as well as CRM data. This frees the team from time-consuming manual tasks and minimizes potential errors as the AI can identify which products or content appeal to which customer.
- Message Content Generation: Click-through rate is a key indicator of the performance of an email marketing campaign. AI can also help in this area, providing ideas and guidelines for the writing team on what types of messages and tones are most effective.
- Cleaning the Email Database: Keeping the email marketing database updated and free of inactive contacts is a tedious and error-prone task if done manually. AI algorithms can automate this process, improving email deliverability.
- Improvement of Product and Service Recommendations: Many companies use newsletters to recommend products or services to their readers. AI is used in this strategy, as well as in cart abandonment emails, to personalize recommendations based on a customer’s browsing and purchase history.
- Sending Time Optimization: AI can analyze each subscriber’s time zone and schedule the email to be sent at the optimal time, eliminating the need for manual scheduling.
- A/B Testing: AI is also useful when running A/B tests, as it can predict which email will perform best based on data from previous campaigns, even before launch.
Can Artificial Intelligence Completely Replace Email Marketing Teams?
When it comes to writing ability, Artificial Intelligence cannot completely replace the human role. In this context, these artificial intelligence tools act more as complements or sources of inspiration.
However, when it comes to more technical tasks, AI has the ability to take over tasks previously performed by an individual. These tasks tend to be highly repetitive and routine, which allows AI to free the email marketing team from tedious tasks and allow them to focus on activities of greater strategic value.
The Best Artificial Intelligence Tools to Boost Your Email Marketing Strategy
In the world of email marketing, the incorporation of Artificial Intelligence (AI) technology can make a significant difference. Here are some of the best AI tools to boost your strategy:
ChatGPT
Powered by OpenAI, ChatGPT is a chatbot capable of answering questions and generating complex texts, whether creative or informative. It’s a valuable resource for copywriters and can improve the quality and efficiency of your email communications.
MailChimp
MailChimp is a recognized tool that helps optimize email marketing processes. It offers delivery optimization, personalization and A/B testing features to improve the effectiveness of your campaigns.
short
This email marketing platform integrates automation and AI into its processes, providing a complete solution for your email marketing needs.
hubspot
This platform excels in optimizing audience segmentation and personalizing messages, increasing their relevance. Hubspot’s AI enables the automation of routine tasks, like sending follow-up emails, saving valuable time for your team.
