Apple Inc: Innovating AI to Challenge the Giants

Apple AI


  •  Apple Inc is making progress in creating artificial intelligence tools that can compete with OpenAI, Google and other leading companies. 
  •  With a focus on privacy, Apple is improving services like search, Siri and maps with its AI system. 
  • Apple plans to make a major AI announcement in 2024. The company is looking to hire more generative AI experts.

Apple Inc. is experiencing an uptrend in the stock market on Wednesday on reports suggesting the company is quietly developing artificial intelligence (AI) tools that could rival those of OpenAI Inc, Alphabet Inc’s Google, and other leading firms in the field.

According to Bloomberg reports citing sources familiar with the matter, Apple has built its own framework for creating large-scale language models, or AI-based systems, that are the gist of new proposals like OpenAI’s ChatGPT and Google’s Bard. This framework, known as “Ajax”, has also allowed Apple to create a chatbot service that some engineers have dubbed “Apple GPT”.

The foray into AI has become significant for Apple, including efforts to address potential privacy concerns related to this technology. The company has already implemented improvements in areas such as search, Siri and maps, based on this system.

Currently, Ajax is facilitating the creation of large-scale language models and serves as the basis for the ChatGPT-style internal tool.

According to Apple employees, the tool mirrors Bard, ChatGPT and Microsoft Corp’s Bing AI without introducing any new features or technology. This move comes in response to concerns about third-party services that could leak sensitive data.

Although Apple has no plans to release it to the public, the company is actively working to improve its underlying models. Apple is reportedly aiming to make a significant AI-related announcement in 2024.

The efforts are being led by John Giannandrea, the company’s head of machine learning and AI, and Craig Federighi, Apple’s top software engineering executive.

Apple is also looking to hire more generative AI experts, according to announcements on its website.

The company is planning a new health coaching service coded as “Quartz” that relies on data from an Apple Watch and uses AI to personalize plans. Apple’s future electric car will take advantage of AI to boost the vehicle’s autonomous driving capabilities.