TikTok is a platform with more than 800 million people around the world. And one of the most trending social networks since the health contingency caused by COVID-19 forced the population to stay at home.
In this way, it managed to have a great reach and now millions of people are using this application. Which makes it a great business opportunity.
Therefore, beyond entertainment, some users have had the goal of earning money on TikTok. And they have succeeded. Do you want to know how to do it? Stay! Here we briefly explain the ways to earn money on TikTok.
Also read: How to earn money on Facebook?
TikTok: A channel for marketing and sales
Compared to other platforms that would pay you to do certain tasks, or have a certain number of followers, earning money on TikTok is different. And it is that, TikTok, is one of the most used social networks in the world, which gives it great power and potential.
In this way, thousands of entrepreneurs and businessmen have used this social network as a channel for the implementation of marketing strategies. What has allowed them to generate a greater reach of the target population and. accordingly, increase the number of sales.
So perhaps expecting an app to pay you just for watching videos is a fantasy. However, using it to promote yourself and get a large number of followers to buy your products and/or services is a more viable strategy.
Now, this is not about just creating an account on TikTok and hoping that people will flock to it like bees to honey. It is a growth option that also implies the use of strategies based on good management of social networks.
And anyone can use it for these purposes, especially eCommerce that have digital platforms to which users can be redirected.
Knowing that TikTok acts as a kind of channel to implement marketing strategies, we can understand much better what it is all about. And it is that, by using this platform as a tool to generate sales, you can contribute to the profitability of a business.
Also read: The 5 ways to earn money on Instagram
Strategies to earn money on TikTok
Now, far from what it seems, earning money on TikTok is not that simple, nor is it that complicated. What does this mean? It means that everything will depend on the strategies you use to be able to gain a formidable space among the thousands of accounts that exist.
One of the advantages of TikTok is that its algorithm allows it to identify the interests of each user and adapt the content it shows them to this.
Therefore, identifying your niche and presenting it in your account in an ideal way will allow you to quickly attract people who are interested. In addition, it is worth implementing different strategies to obtain a greater reach. Such as the ones that we will briefly explain below.
1. Appeal to referral marketing
Referral Marketing never goes out of style. This consists of offering certain kinds of rewards to certain clients so that they recommend you.
If you have an eCommerce, or something similar, you can agree with influencers or mini influencers who are dedicated to the same niche as you. Since these will have thousands of people who can become part of your target audience.
In this way, you can ally yourself with micro-influencers if you have a business in which you want to increase your sales. However, if you are a micro-influencer looking to generate income or earn certain benefits, this may also be the strategy for you.
You can ally yourself with different brands and get them to sponsor you.
However, always remember to use the Branded Content offered by this platform as an option. TikTok penalizes advertising that is not correctly identified and is even capable of deleting your account.
On the other hand, if you are a brand looking to promote yourself, then you will give your audience a very good impression. Because you will be directly communicating your intentions and you will give a fairly transparent image.
2. Be part of the trends
Now, if you already have an account and you are focusing on continuing to acquire more and more followers, you will have to adapt to the trends. Trends and fashion change regularly, so being a part of them might be a bit tricky for you.
However, if you want to build the profitability of your account, using trends will be quite a viable option to gain recognition. And is that who does not like to see their favorite brand making a trend or challenge?
This is a strategy that not only influences the public for its entertainment capacity. But it also allows them to connect much faster with brands and have a more natural and spontaneous perception. This generates a much more lasting and stable sense of trust.
The ideal emotion to acquire an audience that always comes back to you, a loyal audience that allows you to increase sales and gain credibility.
On the other hand, there are brands that are dedicated to creating trends. Although this involves a little more work, it also has great results. For example, brands that create filters and encourage their followers to use them.
3. Integrate a TikTok for Business account with Shopify
This strategy is quite powerful. Since, it integrates the tools of TikTok, a quite popular social network, with Shopify, responsible for the creation of different virtual stores.
The alliance between these two incredible platforms is based on the creation of ads that can be seen through the TikTok feed. This is directly from the Shopify panel. All with the intention of being able to spread these video ads quickly and with a large reach of the population.
In addition, applying this strategy is not complicated at all. It will be enough to install the TikTok application as a kind of plugin within Shopify. Creating a TikTok for Business account will be the next step to then configure and validate your business account. You can enter the control panel of your eCommerce and choose from the sales channels to TikTok as one of your options.
However, a limiting point of this strategy is that it is not available in Latin America.
4. Advertise your products and/or services
Now, everything changes if you already have a good number of followers. Because if you’ve already created or purchased merchandise that you want to sell I think it’s pretty obvious what you need to do. Advertise your merchandise in the most interesting and eye-catching way possible.
One way to achieve this is through lives, showing how your products are used in the most natural way possible. Or, creating TikToks where the products, their details, their functionalities, and their prices, among others, are shown.
An example of how to make your content more attractive could be through the use of applications. Which allows you to give a more elegant and business touch to your account.
Do not forget to put a direct link to your main website in the description. Either your own eCommerce or social networks where those interested can better see what you offer.
5. Create in-feed video ads
This strategy requires an investment and it is a type of strategy that you would use in your advertising campaigns. When making an important promotion, or wanting to quickly capture the attention of your target audience.
The downside to these ads is that, unlike YouTube, you always have the option to skip or ignore them. Therefore, it would be really necessary to come up with an ad that is incredibly eye-catching. So that TikTok users do not decide to skip your video ad when it is in the in-feed.
Different types of links can be added to these types of ads. Which can be referential, with promotions, rewards, discounts, application downloads or simply the web address.
Also, since it only has a maximum duration of 15 seconds, it is important that the ad is well-designed. Likewise, it must be able to transmit the appropriate message to the target audience.
6. Use the Creator Fund method
Last but not least, we can talk about the method that TikTok itself offers. Which is their Creator Fun system or feature. Where content creators can generate income through their accounts. This does not mean that it is easy, since to apply for this program you must meet certain requirements.
These requirements are:
- Be in one of the following geographic locations:
- USA
- France
- Spain
- Italy
- United Kingdom
- Germany
- be of age
- Have 10,000 followers or more
- Have 100,000 or more video views in the last month
- Comply with the terms and conditions that TikTok has imposed
- Using a TikTok Pro account
Conclusion
It is important to consider that success on any social media platform does not come overnight, but there are many alternatives to get noticed and earn money, especially with TikTok, so put these practices to the test and boost your growth online. and in sales.
